What is customer experience design? Well, a customer experience happens every time a potential, current, or past customer comes in contact with one of your brand touch points.
Brand touch points are your website, articles, blogs, brand name & logo, social media profiles, ads, newsletters, events, and anything else that represents you and your business.
For brands to stand out online, you need to bring a consistent story that has relevance and meaning to a customer's life. There needs to be an authentic connection between the experience your brand offers, and what your customer needs from you.
Just because you have a unique value proposition doesn't mean that you give this value to your customers every time they come into contact with one of your brand touch points.
Customer experience design is all about ensuring the experience of shopping or working with you is a positive, valuable contribution to their lives, and hopefully your life, too.
By helping you tell your brand story confidently and inspiringly, so you can be the business you wish to see in the world, we help you make the world a better place, one customer experience at a time.
